Make My Day Better
The DialAFlight and Lotus Group charity
Make My Day Better is the charity arm of DialAFlight and the Lotus Group which supports a variety of projects around the world. The guiding principle is that the majority of the funding directly benefits the people, rather than being absorbed in administration costs.
Activities range from providing the children of Southwark with free books as part of Dolly Parton's Imagination Library initiative; funding ShelterBox in providing first response aid to victims of disasters worldwide; herbal medicine research as well as a number of projects involving children in Africa.
To date more than £2 million has been raised for these activities.